.svg)
Inside the minds of the GTM operators rewriting the playbook.
Real talk from the GTM front lines
Rebuilding onboarding for top SaaS: Lessons learned
Working with some of the fastest-growing SaaS and tech companies, I’ve seen the same challenge over and over: content rarely engages teams. In fact, research from the State of Sales Enablement Report 2025 shows that 55% of organizations struggle with sales training or coaching programs. Products evolve fast, features shift, and static slides or PDFs quickly become outdated. As a result, new hires face steep learning curves, engagement drops, and productivity suffers.
When marketing creativity powers enablement
Coming from marketing, I’ve always seen the power of creativity and storytelling to move people. Marketing teaches you how to connect, understand audiences, shape messages that resonate, and most importantly, inspire action. These are core skills for enablement in today’s environment.
How to build the best tech stack for GTM teams
Insights from our experience supporting leading GTM orgsA connected tech stack is the backbone of every high-performing go-to-market (GTM) motion. Too often, companies chase the latest "cool" tools without a clear strategy, leading to disjointed systems, inefficiencies, and missed revenue opportunities.
🎥 Mastering video engagement: The human edge in pipeline generation
Let’s get real - pipeline generation isn’t just about sequences and send rates anymore. It’s about attention. And more importantly - human connection. If your reps are grinding through 100+, 200+ touches a day but only getting polite “not interested” replies, or straight up ghosted, it’s not because of your product or positioning. It’s because your outreach looks and feels like everyone else’s.
How to stay (mostly) in control when everything feels urgent
I get to work with so many of our client’s enablement teams at revlogic, and I know we are all trying to solve the same puzzle: how do we keep things moving, stay connected to the business, and still have enough creative fuel left to do our best work? BLUF: Unfortunately, there’s no perfect system for that. (sad trombone)That said, over time, I’ve learned that staying steady isn’t about being perfectly organized. It’s about understanding when you do your best work and giving that time some breathing room. Here are some of my best tips on staying in control…mostly ;)
Good enough is costing you more than you think
Most enablement fails not because it’s wrong, but because it’s shallow. The fix is embedding, not adding.The 2025 State of Sales Enablement Report recently dropped, and the receipts aren’t pretty:Only 10% of orgs say they’re very effective at driving GTM initiatives. Ten. Percent.55% admit they struggle with sales training or coaching. That’s wild, since managers are the multiplier.61% of execs are investing more in enablement this year, nearly double last year. Execs are betting on Enablement and the outcomes have to deliver.
Founders Series - Dan Wright
Get ready to dive into the future of data and AI with Armada! In this Founders Series webinar, where Dan Wright, Co-Founder and CEO
GTM in a changing world: Why human connection still wins
Last month I had the pleasure of attending the Pavilion’s GTM event in Washington D.C. I spent a lot of time in D.C. participating in Model UN competitions as a student at the University of North Texas and was glad to be back. There’s an inherent atmosphere there that invites ideas, reflection, and transformation, and although a lot has changed in the world since my days of following Robert’s Rules of Order, I couldn’t think of a better setting for the stimulating and engaging discussions I had with some of the best and brightest in the GTM space.
Chat GPT 5 for Go To Market
AI isn’t some far-off future, it’s already changing how fast-growing tech and SaaS companies bring products to market and accelerate revenue. What we’re seeing with our clients is clear - advancements like GPT-5 are helping Go To Market (GTM) teams work smarter, faster, and more effectively.From account research and pipeline generation to follow-up, content creation, and onboarding, AI is reshaping how revenue leaders drive growth and run GTM motions.
.svg)
.svg)
.svg)
.svg)
.svg)