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A blog full of field-tested Go To Market insights and ideas.
Tactics that actually work
Building a continuous learning culture
In a world of relentless change, organizations that thrive aren’t just good at executing; they are good at learning. At revlogic, where we partner with technology platforms and design immersive learning experiences, we know that training alone isn’t enough. What makes the real difference is creating a culture where continuous learning is embedded in how people work, share, grow and adapt.
Sidekicks for sellers: The rise of AI agents in enablement
AI agents finally break that cycle. They give every rep a 24/7 teammate that preps, guides, and simplifies the work so selling becomes the sole focus.
Stop stuffing your pipeline with hope: How to fill It with real, high-value deals (Before it's too late)
This past week I went to a UNC Basketball game (#goheels), and I kid you not, every time the camera was on a young person, they did the '6 7' trend. If you know, you know, and if you don't, count your blessings.All this to say, when I saw it, the first thing I started brainstorming (besides how to make sure my toddler doesn't catch on) was whether there were any creative ways I could use this for prospecting. Pipeline generation is always on my mind, and after reading the 2025 Benchmarks Report: State of GTM in H1 from Fullcast, I want to share my thoughts on why filling your pipeline with high-quality deals matters more than just building volume.
Why winning enterprise sales orgs treat ICP as a growth engine, not a slide deck
In 2025, most revenue teams are not missing quota because the targets are too high. They are missing because they are selling to the wrong customers.
How to get your CRO leaning in: Sales enablement that hits home
Capturing a CRO’s attention—and earning their trust—is essential for sales enablement to make a real impact. When sales enablement is tightly aligned with the CRO, it becomes a revenue engine rather than a cost center—empowering GTM teams to deliver measurable results and giving leaders the clarity to make smart, confident decisions.
How to use AI + current events to craft email subject lines that actually get opened
Let’s be honest - everyone’s inbox is chaos. So if you want your sales email to get opened, your subject line needs to earn attention fast. To become an expert in subject lines, you need to understand proven strategies and learn how to tie them into what’s happening right now in the world.
The key skills every sales enabler needs to crush it
At revlogic, we’re always looking for passionate enablers who love to connect strategy with execution, inspire teams, and turn insight into impact.
Rebuilding onboarding for top SaaS: Lessons learned
Working with some of the fastest-growing SaaS and tech companies, I’ve seen the same challenge over and over: content rarely engages teams. In fact, research from the State of Sales Enablement Report 2025 shows that 55% of organizations struggle with sales training or coaching programs. Products evolve fast, features shift, and static slides or PDFs quickly become outdated. As a result, new hires face steep learning curves, engagement drops, and productivity suffers.
When marketing creativity powers enablement
Coming from marketing, I’ve always seen the power of creativity and storytelling to move people. Marketing teaches you how to connect, understand audiences, shape messages that resonate, and most importantly, inspire action. These are core skills for enablement in today’s environment.
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