Rick Kickert - Enablement Formula For Success | Hunters & Unicorns

Enablement Formula for Success: Insights from Rick Kickert on Hunters & Unicorns Podcast

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In a chat with Ollie and Simon on the Hunters & Unicorns podcast, Rick our CEO shared fresh perspectives on how sales enablement has evolved. It’s no longer just a behind-the-scenes support role; it has become a core part of a company’s DNA. With buyer behaviors and technology constantly shifting, sales teams need to stay competitive by using data and insights smartly. This shift calls for a focus on buyer enablement — knowing how to engage effectively, position your product successfully, and align your internal teams to drive the path to revenue.

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Rick also broke down revlogic’s productive capacity model, a straightforward framework aimed at boosting the efficiency and impact of go-to-market teams. What makes Rev-Logic stand out? We offer revenue enablement as a full-on service, blending the latest technology with real-world expertise from experienced operators. This means companies don’t just get enablement programs; they get programs that actually move the needle.

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Don’t miss all the valuable enablement tips Rick shares in this episode. Sit back, enjoy, and feel free to share your thoughts in the comments!