Rethinking Sales Enablement

Why Empowering the Buyer Is the Future of GTM
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If you're looking to stay ahead in modern go-to-market strategy, this episode of Cracking Outbound with our CEO Rick Kickert and Todd Busler, CEO of Champify, is a must-listen.

Rick brings a unique perspective from both sides of the table — as a buyer and a seller. His core insight? Reps don’t close deals — buyers do. Yet most sales enablement still focuses too much on the rep, and not enough on what truly drives buyer decisions.This conversation dives into how modern sales enablement can shift from seller-centric to buyer-centric enablement — helping potential customers build internal consensus, justify investment, and accelerate their decision-making.
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Rick and Todd explore key enablement trends:

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• Building trust as a competitive edge
• Creating content and tools that empower buyers
• Turning champions into internal sellers
• Aligning GTM and enablement strategies to support every stage of the buyer journey

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At RevLogic, this is exactly what we help CROs and enablement leaders do — equip sales teams to become trusted advisors and create repeatable success with scalable, high-impact enablement programs.If you're responsible for sales enablement, revenue enablement, or GTM strategy, this episode offers tactical insights you can use now.

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And if you're exploring how to elevate your enablement motion, we’d love to connect.